You’ve written your book! Congratulations. Now comes the hard part – condensing it into a compelling description that grabs readers’ attention.
Writing the description, sometimes referred to as a blurb or back cover copy, is an art. You want to entice readers, capture their imaginations, and have them eagerly reaching for your book. At the same time, you can think of it as a science—there are specific items to include, regardless of genre or author voice.
Along with your cover, a well-crafted blurb can be the key to hooking potential readers and convincing them that your story is worth their time. Here are three tips to help you master the art—and science—of writing a killer book description.
The Hook: The opening sentence of your novel should immediately grab the reader’s attention and spark their curiosity so they buy the book and keep reading. So, also, should your book blurb hook them. A “hook” introduces an intriguing element or sets up a compelling conflict. Make sure the entire blurb mirrors your voice and the genre of your story, and use the hook to set the tone for the book to create a sense of anticipation, making readers eager to uncover the secrets and adventures that await them within its pages.
Example: In the quaint town of Sweet Haven, where the aroma of freshly baked pastries fills the air, talented baker, Neva, stumbles upon an extraordinary secret: her delectable chocolate chip cookies hold the power to grant wishes.
The Twist: Hint at the twists and turns that await, and give readers a glimpse into the plot developments and growth of your characters, but don’t give away major plot points. There’s a fine balance between capturing their interest and revealing the book’s secrets.
Example: But as dreams come true, a wave of unexpected consequences follows, and Neva must untangle the bitter mystery before her charming bakery turns into a recipe for disaster.
The Call to Action: Even if you’ve hooked them, you have to get readers to click the buy button. The call to action serves as a direct invitation, prompting them to follow through with their interest in your story. A well-crafted call to action can be a powerful tool in converting potential readers into actual readers.
Example: “Experience the magic for yourself and read the story today!” – This taps into the sense of wonder and enchantment within the book, urging readers to immerse themselves in its world and embrace the magical elements.
Ready to tackle your book description? Remember, it’s an art as well as a science. Have fun with it, keep it in your distinctive voice, and be sure to proofread. Using these tips, you can create an enticing blurb that motivates readers to buy your book!
May your writing bring you joy,
The Writing Ravens